MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
Marketers who design products, services, and ads need to know which features or elements customers prefer--which positioning is most effective, which price is optimal, and which features must be included.
A powerful methodology, called MaxDiff, can help answer this question. In this paper you will find out:
- How other methods compare with MaxDiff
- When and where to use MaxDiff
- How you can use MaxDiff to rank highly diverse features and attributes from most preferred to least preferred
- How to develop output that is easy to interpret
Fill out the form to learn more about this powerful method to help you measure customer preferences.